I love the design. I, myself, am a graphic designer so I can appreciate the design. However, an important part of graphic design is to keep the product in mind and whoever designed this, did not. They probably just overlooked it. Anyone who wears bandanas knows that they are folded diagonally and then horizontally from there. Bottom line: The "CNCO" logo smack dab in the middle does NOT show on the front of the dana. PLEASE, keep that in mind when purchasing this product.